![]() ![]() More so, Austin said, Carter had been a committed public servant. He was positive, he was upbeat, and he communicated especially well." He was approachable and affable and got along with everyone. He was, of course, a physicist, a scientist - but more than that, he was just a great human being. ![]() "The first thing I think of when I think of Ash Carter was his human touch. "I had the great privilege of working very closely with Secretary Carter on many, many occasions over the years, and I can attest to you that he was a great patriot, a real patriot, and a great American," Milley said. Milley, who offered his insight into Carter's influence on national security and the Defense Department. Want to learn more about actionable steps for brand-side social media leaders and the agencies that support them? Click here to purchase this report directly and use code CHATGPT100 for $100 off.Closing out the day-long event was Chairman of the Joint Chiefs of Staff Army Gen. Since this technology is evolving quickly, some companies feel like they'll be left behind if they don't experiment. Additionally, due to the negative perception from consumers, it is unlikely that they will be receptive and trusting of generative AI use in social media. It also won't resolve the biggest pain points of keeping up with evolving formats, new platforms, and algorithm changes. Generative AI is not plug-and-play and requires training as well as a great deal of oversight. However, when navigating this new technology, there are limitations to keep in mind prior to a full rollout. The most promising use cases for the tools are in kick-starting the creative process, creating assets, and repurposing content. Of the responsibilities these managers face, generative AI could help most with brand marketing, creative development, and customer service. Social media managers and their agency partners who are responsible for social marketing are able to quickly develop content for a long list of platforms and navigate ever-changing rules and tools. Account icon An icon in the shape of a person's head and shoulders. ![]()
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